Personnel Mastery – Customer and Market Research

Customer and Market Research – Understanding
your audience’s needs, problems and choices in the market helps you reach them
with a targeted message that makes it impossible for them to choose any brand but yours.
It’s not magic – it’s customer and market research.

You’ll begin this course by
defining useful research sources and types. Then, explore how to use research
to identify and segment your market – and scoop your competitors’ place in it.
Finally, you’ll learn to use your hard-won insights to thrive in the market
you’ve chosen.